This project started with a simple brief and a box of tiles. The client needed their product line brought into the digital space — not as flat catalog shots, but as something people would actually stop scrolling for. Every tile, every surface, every texture had to be rebuilt from scratch in 3D, matched to the real thing down to the glaze variation and edge wear.

The challenge was making manufactured materials feel lived-in. Tiles don't sell themselves in a vacuum — they need context, light, a sense of place. So the work became equal parts product visualization and set design: building architectural spaces that felt aspirational but believable, then lighting and composing them to land on a phone screen at two seconds of attention.

From initial storyboards through final delivery, each piece in the campaign was built to work across social formats — square, vertical, wide — without losing its punch. The motion work kept things restrained on purpose: slow camera moves, natural light shifts, letting the materials do the talking. Sometimes the best thing you can do for a beautiful product is just get out of its way and give it the right stage.